After the E. coli incident, McDonald's Corp. will invest 0.1 billion US dollars to revitalize sales and support franchisees. A memo to employees and franchisees shows that McDonald's has announced that the Big Mac with onion slices has been reinstated on the national menu, with the company investing 35 million US dollars in marketing and advertising. In addition, McDonald's also revealed that the company is spending 65 million US dollars to support franchisee projects, such as deferred payments for rent and franchise royalty fees.
麦当劳将斥资1亿美元应对大肠杆菌疫情 助力销售并扶持加盟商
Mcdonald's will invest 0.1 billion US dollars to deal with the E. coli epidemic, helping sales and supporting franchisees.
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