On January 13, Guangzhou Ruoyuchen Technology stated during a survey that the Zhanjia brand is developing through all channels, with key channels currently being Tmall and Douyin platforms. There are significant differences in the operation strategy between Tmall and Douyin: Tmall platform has higher operational requirements for traffic investment and conversion, making it our strongest channel; thus, Tmall flagship store sales have performed exceptionally well from the start, while Douyin places more emphasis on the quality and innovation of content. In the second half of this year, the development speed on Douyin has rapidly increased, achieving significant breakthroughs in sales and showcasing strong growth potential. Furthermore, offline channels are also an important part of our layout. Among them, Sam's Club is our main partner. The customer base of Sam's is highly compatible with our brand's target audience, which helps us achieve good sales performance in the offline market. We will continue to optimize the layout of online and offline channels to achieve comprehensive coverage of the brand channels and sustained business growth.
若羽臣:下半年在抖音销量有了很大的突破
Guangzhou Ruoyuchen Technology has made significant breakthroughs in sales on Douyin in the second half of the year.
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