Journalists found three prominent changes in this year's november 11 shopping festival. First of all, on the eve of november 11, Taobao and Tmall optimized the business environment through a series of measures such as loosening the 'refund-only' policy, launching Return Treasure, and introducing Experience Points, to help merchants achieve more sustainable growth. Secondly, Taobao not only integrates WeChat Pay, but also enables seamless Taobao shopping within the WeChat app without redirection. JD.com, Alipay, and Cainiao have all taken actions to enhance interconnection, making platform interoperability a significant change for this year's november 11. Finally, the large-scale national subsidies for replacing old appliances with new ones, combined with november 11 discounts, provide consumers with more benefits and further stimulate consumer spending. (CNR News)
双11新变化：营商环境更平衡、互联互通、“国补”叠加更优惠
november 11 shopping festival-related new changes: a more balanced business environment, interconnection, and additional benefits from overlapping national subsidies.
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