Takeshi Okubo, Chairman and General Manager of Kao (China) Investment Co., Ltd., stated that for the Kao Group, China is not only the largest but also the most important overseas market. Despite fierce competition here, Kao has huge opportunities in diversification, personalization, and high quality. In the intense market competition, not only are more and more foreign brands participating, there are also Chinese domestic brands that are more affordable and understand Chinese consumers. Mr. Okubo has also observed that Chinese consumers are paying increasing attention to quality and value for money in the beauty and personal care sector. (Yifeng)