In the first three quarters of 2024, apart from Wei Long Grape Wine, the performance of listed grape wine companies such as Zhangyu Grape Wine, Tonghua Grape Wine, Citic Niya Wine, and Mugao Grape Wine all experienced varying degrees of decline. While the performance of listed grape wine companies was declining, the terminal market was also not optimistic. On November 4, Beijing Business Daily reporters visited many supermarkets in Beijing and noticed that with the return of Australian grape wine, the grape wine products on the shelves of supermarkets are mainly Australian, French, and other imported grape wine brands, with relatively few domestic grape wine brands. In fact, the domestic grape wine market has been persistently sluggish in recent years. Data from the National Bureau of Statistics shows that from January to September this year, the cumulative grape wine production was about 0.085 million kiloliters, a year-on-year decrease of 8.6%. Industry insiders indicate that in recent years, domestic grape wine has been continuously developing through events, targeting a younger audience, and regionalization, but due to the relatively low awareness of domestic grape wine among consumers, it has still not gained consumer acceptance. How to better tap into the consumer market and get closer to consumers is the primary issue that domestic grape wine companies need to consider at present. (Beijing Business Daily)