This year's november 11 shopping festival-related arrived earlier than usual - jd.com, Taobao, and Tmall all started their activities at 8:00 p.m. on October 14, 10 days earlier than last year. Douyin made a more obvious move by starting the november 11 shopping festival-related promotion on October 8, calling the period from October 8 to 17 the "early phase," with the "official phase" running from October 18 to November 11. Data released by Douyin E-commerce on October 18 showed that from October 8 to 17, a total of 52 brands on the Douyin E-commerce platform achieved sales exceeding 100 million yuan, 323 live broadcast rooms achieved sales exceeding 10 million yuan, 247 individual products achieved sales exceeding 10 million yuan, and the products were exposed over 200 billion times in live broadcast rooms. The data indicates that during the early phase, the sales volume on the shelves increased by 93% year-on-year, and the number of orders increased by 72% year-on-year. Data from the Douyin E-commerce platform shows that in the four days from October 8 to 12, there were as many as 21 sessions with sales volume exceeding 30 million yuan. In its first dedicated Douyin event on October 18, a single session achieved a GMV of 0.112 billion yuan. (Each Economic)