At 8 o'clock on October 14th, Tmall's November 11 shopping festival officially kicked off, and major beauty brands quickly exploded. Within 10 minutes, Proya Cosmetics, L'Oreal, Xiu Li Ke, Lancome, Kefumei, Guerlain, Estee Lauder, Helena Rubinstein, Yves Rocher, La Mer, Clarins, Key of Skin, Oasis Man 13 brands successively surpassed 100 million in sales, with 20 brands breaking the billion mark within the first 30 minutes. On the commodity side, Kefumei collagen stick became the first single product to surpass 100 million in sales, selling over 0.2 million pieces in 10 minutes; within 30 minutes, Guerlain's Recovery Honey, L'Oreal's Bois de Rose Ampoule Mask and 6 other single products successively surpassed 100 million. Brand products are showing a strong explosive trend.
前30分钟20个品牌破亿，8个单品破亿 天猫美妆大牌增速爆发
In the first 30 minutes, 20 brands exceeded 100 million yuan in sales, with 8 individual products reaching the billion mark. Tmall cosmetics big brands experienced explosive growth.
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