On October 12th, the journalist learned at the "2024 Tmall Global November 11 Shopping Festival Season Media Communication Meeting" that Tmall's "November 11th" in 2024 will start on time at 8:00 pm on October 14th. In addition, Taotian mentioned that in addition to the official discount of 15% off or a cross-shop discount (50 yuan off for every 300 yuan spent), Tmall will also invest an additional 30 billion yuan in consumer vouchers and red packets. It is worth mentioning that this year's Tmall "618" canceled the official "presale" section, going on sale directly on the evening of May 20th at 8 o'clock, while the upcoming Tmall "November 11" has reinstated the "presale".
阿里年轻化团队接棒首个“双11”：预售回归，不再一味“卷低价”
Alibaba's rejuvenated team takes over the first November 11 shopping festival-related: pre-sale returns, no longer blindly promoting low stock prices.
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