At the Tmall november 11 shopping festival-related conference, Ru Ci, general manager of Taotian Group's 100 billion subsidy, revealed that the scale of transactions for the Taobao 100 billion subsidy has grown rapidly this year. As of now, the number of annual active users has exceeded 0.5 billion, the number of partner merchants has doubled, and the number of single products with transactions exceeding tens of millions has surpassed 0.1 million. During this year's June 18th shopping festival, the transaction volume for Taobao's 100 billion subsidy increased by 550% compared to the previous year. The industries of 3C electronics, home appliances, fast-moving consumer goods, fresh food, and home decoration all maintained three-digit growth, becoming a new growth engine for brands.