The first weekend after the National Day holiday coincides with the Double Ninth Festival, and middle-aged and elderly people have started the off-peak travel mode. Reports from multiple online travel platforms show a significant increase in the booking volume of travel products in the first week after the holiday, with the off-peak travelers mainly being middle-aged and elderly customers. Data from Ctrip shows that in the week after the National Day holiday (October 8th-14th), travel bookings for the silver-haired group aged 50 and above increased by nearly 20% compared to the same period in 2023. The affluent silver-haired group with money and time is influencing and changing the product and service supply in the tourism market. Since this year, the online travel consumption of the silver-haired group has been growing rapidly, with high per capita travel consumption, and a strong interest in off-peak and deep travel experiences.