Amidst the ban in Indonesia, pdd holdings' cross-border e-commerce platform Temu continues to expand further in the Southeast Asian market, recently launching the Vietnam and Brunei stations. With this, Temu's operating markets in Southeast Asia have increased to 5. Temu is a cross-border e-commerce platform led by pdd holdings co-founder Huang Zheng personally. It was first launched in the usa market in September 2022 and rapidly expanded its overseas market territory to North America, Australia, Europe, among other regions by replicating the strategies from the domestic market. As of October 7, 2024, Temu operates in a total of 82 countries and regions globally. Southeast Asia was not the initial focus of Temu's development, and its expansion in the region has been relatively low-key and cautious. In August and September 2023, Temu started entering the Southeast Asian market, successively opening the Philippines station and the Malaysia station. A year later, in July of this year, Temu opened the third station in Southeast Asia - the Thailand station. However, this move immediately sparked discussions locally on the impact of cheap commodities and aggressive discount strategies on small and medium-sized enterprises.