Recently, some users posted that they can't stand the full-screen ads playing after pausing the iqiyi membership. The official response was given as well. Iqiyi customer service stated: The iqiyi membership privilege only exempts some ads before videos. During usage, other forms of ads may still appear, which you can close by clicking or skipping buttons. 'Ads that appear after pausing cannot be closed. They will disappear when you resume playback.' This issue has already been assigned to specialized personnel for handling and response, as mentioned by iqiyi.