Amazon will hire approximately 0.25 million people for the holiday shopping season in the USA, the same as last year, indicating the company expects demand in its largest market to remain stable. Amazon typically announces a fall recruitment drive to attract new employees; the company recently stated that it will raise the hourly wage for 0.8 million US transportation and warehousing workers by at least $1.5, to over $22. Overall, Challenger, Grey & Christmas predict retailers will add 0.52 million jobs in the last three months of this year, about 8% lower than 2023 due to a softening labor market and economy. Last month, Target announced plans to hire approximately 0.1 million seasonal employees, the same as a year ago. Some forecasts are more optimistic about e-commerce. Adobe expects US consumers to spend around $240.8 billion in November and December, 8.4% higher than the previous year.