With the easing of the monetary policy, the enhanced liquidity in the market has led to a continuous narrowing of the net interest margin of commercial banks, and the operational pressure continues to rise. In order to compete for limited customer resources, banks need to constantly innovate marketing methods, enhance brand influence and market share. Choosing the cross-border short drama track, through novel and interesting marketing methods to attract young users, has become an effective strategy to alleviate operational pressure and enhance competitiveness. The works launched by cm bank's video account "Zhao Xiaobao" such as "Crossing Classics: Astonishing Cases" and "Financial Stories: An Ancient Style in Modern Finance", as well as china zheshang bank's "Top Ten Views of West Lake" series, and ping an bank's Private Banking's "Customers and Me", have all won the love of young audiences with their unique creativity.