On September 26, the Swedish fashion giant H&M officially settled on the Chinese e-commerce platform PDD, opened an official flagship store, and began trial operation. This decision marks a bold attempt by H&M in the Chinese e-commerce industry, as previously H&M and brands like Zara have been cautious about joining platforms like Alibaba, opting instead for a self-operated model.
H&M入驻拼多多 国际快时尚巨头加速拥抱电商
H&M settles in PDD, the international fast fashion giant accelerates embracing e-commerce.
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