Director of zbom home collection, Sun Zhiyong, stated that in any industry, when it develops to a certain stage, in order to cope with the competition in the existing market and increase the industry concentration, whether actively or passively, price wars are difficult to avoid. The era when the custom home industry relied on high gross profits to make money is a thing of the past. Last year, the company began to reduce costs and increase efficiency, making product prices more competitive in the market. Existing housing will be the main business in the future.