On September 25, jd.com announced that it will open the first Jd.com Outlet offline store in Hailan Feima Shuicheng, Jiangyin City, Wuxi, Jiangsu Province, and launch the official flagship store of Jd.com Outlet. In this cooperation, both parties will build online and offline sales channels simultaneously based on integrating the supply chain. The Outlet project is a collaboration with the domestic clothing leading enterprise Hailan Group. Jd.com will make its related self-operated products available for sale at the Jd.com Outlet stores, while Hailan Group will provide goods supply in offline sourcing, store operation, and other aspects. Jd.com stated that the two parties plan to open Jd.com Outlet offline stores in multiple cities nationwide, to meet consumers' diversified demand for low-priced and branded goods through omni-channel scenarios.
京东进军线下奥莱：首家门店设于无锡，将在全国多个城市下沉市场布局
Jd.com enters offline outlet: the first store is located in Wuxi, and will expand its market layout in many cities nationwide.
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