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京东服饰首次布局线下奥莱,全渠道定位“深度折扣特卖”

jd.com's clothing first offline layout of the outlet, omnichannel positioning as "deep discount sale".

Breakings ·  Sep 24 19:57

Following the additional investment of 1 billion yuan in outfits at the end of August, and after the 50% off promotion in mid-September, jd.com outfits ushered in a major offline layout. On September 24, it was reported that jd.com will operate the Outlet business through all channels, and in October will open the first jd.com Outlet offline store nationwide in Hailan Feima Shuicheng, Jiangyin City, Wuxi, Jiangsu Province. At the same time, the online official flagship store of jd.com Outlet will also open officially. The Outlet project is a joint cooperation with the domestic clothing leading enterprise, Hailan Group. Further understanding revealed that jd.com will make its related products available for sale at the "jd.com Outlet" stores, while Hailan Group will provide a rich supply of goods in terms of offline sources, store operations, etc., creating a price advantage. In terms of store layout, it was exclusively revealed that there will be six major sections: sports shoes and clothing, outdoor, men's and women's wear, children's wear, light luxury, and footwear. In terms of brands, clothing brands including Andyma, Adidas, PUMA, and others will be present, positioning as a "deep discount bargain sale." (Daily Economic News)

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