On September 22nd, the 2024 Sichuan Moutai Friends Carnival was officially held by Kweichow Moutai. More than 500 Moutai friends from all over the country gathered in Chengdu. Gao Shan, Deputy Secretary of the Party Committee and Chairman of the Labor Union of Moutai Group, attended the event. Gao Shan delivered a speech, expressing the importance of cultural heritage protection, adhering to both tradition and innovation, integrating ancient baijiu culture into modern life, continuously empowering the Moutai brand, telling the Moutai story, and strengthening the Moutai community. Actively promoting the transformation from selling alcohol to selling lifestyle, better meeting the personalized, diversified, and quality service consumption needs of the people, and deepening the transition from "drinking with friends" to "drinking as friends". At the event, the Guizhou Moutai Public Welfare Foundation and the Sichuan Moutai Dealers Association donated 0.55 million yuan to the Sichuan Youth Development Foundation of Shiqu County, Sichuan Province, to support the healthy growth of young people.