According to Every Economic News, as a well-established real estate development company that has been listed for 27 years, beh-property has been experiencing continuous losses in recent years. Reporters noticed that in early August, beh-property's project, Jingneng Xixianfu, located in Beijing, started to promote sales at a price lower than the guidance price of 8000 yuan per square meter. A few days ago, beh-property posted a message on its official WeChat public account, in which Jia Fabing, the deputy general manager of its parent company, Jingneng Group, emphasized the need to accelerate sales and signing at the construction site of Jingneng Yueyuan project. In the first half of this year, Jingneng Yueyuan in Pingxinxin City, Beijing, only achieved a total sales of 0.233 billion yuan, a decrease of 29.61% year-on-year. This also resulted in a loss of 3.16 million yuan for Beijing Jiuyue Real Estate Development Co., Ltd., a subsidiary of beh-property.
低于指导价8000元/㎡促销!持续亏损下,北京老牌房企加快促签
Promotion below the guide price of 8000 yuan per square meter! Under continued losses, peking's well-established real estate companies accelerate promotions.
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