The increase in the number of banquets in the first half of the year was mainly driven by products such as Hongtan Jiugui, transparent packaged Jiugui, and private label products. The promotional measures during the Mid-Autumn Festival and National Day banquet include bottle-opening rewards for consumers, store promotion incentives, and promotion for graduation banquets, which have achieved good results with a significant increase in the number of banquets and bottle-opening rate. In the pilot markets that have been launched, markets such as Handan, Shijiazhuang, Quanzhou, Yueyang, and Yongzhou have performed well.