On September 13th local time, BMW Group announced a complete restructuring of its design department under the leadership of Adrian van Hooydonk, a new cross-brand design team will be established on October 1, 2024. Van Hooydonk will bring in Maximilian Missoni, head of Polestar car design, to the BMW Group design team, responsible for the design of BMW's mid-range and luxury models, as well as BMW Alpina. In addition, Oliver Heilmer, previously head of MINI design, will be in charge of all future compact and mid-sized BMW models, as well as BMW M. Claudia Braun will lead the newly established cross-brand department, responsible for the color and material design of BMW, MINI, and Rolls-Royce cars. Former head of BMW Design Studios, Jozef Kaban, will be responsible for Rolls-Royce's design, including Bespoke luxury customization and Coachbuild exclusive body customization.
宝马集团宣布重组设计部门，将设立跨品牌设计团队
BMW Group has announced the restructuring of its design department and the establishment of a cross-brand design team.
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