Former Bilibili vice president Lu Fanxi has already resigned. He joined Bilibili in 2020 and was responsible for film and documentary production. An insider at Bilibili revealed that Lu Fanxi's departure was mainly due to two reasons: first, in terms of content direction, Bilibili hopes to adhere to the "high-quality content strategy," while Lu wanted to try more content forms, so his contract was not renewed after it expired; second, due to personal health reasons, Lu hopes to take a break for a period of time.