Last night, OSL Group (0863.HK), a Hong Kong-listed digital asset company, appointed the global renowned design consulting firm Pentagram to lead the strategic brand update of its core entity, OSL Digital Securities Limited, in order to support OSL's continued global expansion. As OSL continues to expand its services in the global digital asset field, this brand reshaping signifies an important step for the company in positioning itself to address a wider target market. Pentagram, which has been responsible for the branding matters of global companies such as Citibank, Mastercard, Reddit, and Slack, is skilled at creating world-class iconic brand images. Their expertise will help OSL create world-class products, stand out in the competitive global market, and establish a deeper interaction with its target audience. This collaboration between OSL and Pentagram will explore OSL's core values as a leader in the digital asset market. Through this partnership, the OSL brand will continue to evolve to reflect its commitment to innovation, compliance, and global investor accessibility, consolidating its position as a trusted partner in the digital asset ecosystem.