Sohu.com founder, Chairman of the Board of Directors and CEO Zhang Chaoyang discussed the responsibility of being an internet celebrity in a media interview. He stated that events should be created to let fans see things they care about. Internet celebrities have a social responsibility to lead trends and must be authentic. They should control the frequency of appearances to create scarcity. It is understood that on September 15th, Zhang Chaoyang will live-stream himself crossing Weihai Bay on Sohu Video, challenging a 5-kilometer open water swim. (Jiemian News)
张朝阳谈网红责任：要创造事件让粉丝看到关心的事情
Sohu.com founder, Chairman of the Board of Directors and CEO Zhang Chaoyang talked about the responsibility of being an internet celebrity: Creating events to let fans see things they care about.
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