On August 28, Hyundai Motor Company announced a new strategy at its 2024 Investor Day. Due to the slowdown in demand for electric vehicles, the company plans to double its lineup of hybrid vehicles, increasing the number of hybrid cars to 14. In addition to compact and mid-size cars, they will also add large and luxury cars. Hyundai Motor maintains its goal of selling 2 million electric vehicles per year by 2030 and announces a share buyback of 4 trillion Korean won (approximately $3 billion) as part of its plan to increase investor returns. To address range anxiety, Hyundai Motor will also launch a range-extended electric vehicle in North America and China, which can travel over 900 kilometers on a single charge.