On August 23, Zhihu announced on the Hong Kong Stock Exchange that the total revenue for the second quarter was RMB 0.9338 billion (equivalent to USD 0.1285 billion), compared to RMB 1.0442 billion for the same period in 2023. The gross margin for the second quarter increased from 53.8% in the same period of 2023 to 59.6%. The net loss for the second quarter was RMB 0.0806 billion, narrowing by 71.1% compared to the same period in 2023. The adjusted net loss for the second quarter (non-GAAP) was RMB 0.0446 billion, narrowing by 79.9% compared to the same period in 2023. The average monthly active users (MAUs) for the second quarter were 80.6 million, and the average monthly subscribed members were 0.0147 billion.

Zhihu's Chairman and CEO, Mr. Zhou Yuan, said: 'Our strategic decisions and efficient execution have brought excellent financial performance for the second quarter of 2024. At the same time, we have made significant progress in improving the core user experience, with continuous increases in user retention rate and daily active user duration. Under the premise of trustworthy content, we launched 'Zhihu Direct Answer' at the end of June, marking a significant advancement in the field of ai search. The continuous improvement of user retention rate for Zhihu Direct Answer and positive feedback from users demonstrate our unique advantages and enormous development potential in this field.'

Zhihu's CFO, Mr. Wang Han, added: 'The second quarter was the lowest loss recorded since our initial public offering in the usa. This quarter, we maintained moderate spending levels while achieving high returns across all business lines. Additionally, we are committed to enhancing shareholder returns through various means. Looking ahead, we will continue to strengthen strategic execution while pursuing long-term sustainable profitability.'