Gong Zheng, Deputy Secretary of Shanghai Municipal Party Committee and Mayor, chaired the executive meeting of the Municipal Government today (19th), and agreed in principle to the "Three-Year Action Plan (2024-2026) to Promote the High-Quality Development of Live-Streaming Economy in Shanghai", pointing out that as an innovative economic form in the digital age, the live-streaming economy in our city is developing rapidly. We need to accelerate the improvement of the industry ecosystem, strengthen the cultivation of industry players, optimize comprehensive services, and strengthen the leading live-streaming platforms. We should focus on improving economic contribution, promoting both commodity sales and service consumption, accurately pushing business, travel, cultural and sports resources, and stimulating the consumption potential of dining, culture, tourism, sports and other sectors. We should promote the standardized development of the industry, adhere to the correct value orientation, adhere to inclusive and prudent supervision, and establish a sound system for tolerance and correction.