Today, the average unit price of Tai'er Pickled Fish has fallen to a level not seen in 7 years, and related topics have appeared on Weibo's hot search. According to 9F Jiubaohui Group, the mother company of Tai'er Pickled Fish, the net income for the first half of the year is expected to decrease by as much as 70%. Among them, in the second quarter, turnover rate, same-store sales, and unit price all declined to varying degrees for major brands under the company. Among them, Tai'er Pickled Fish, as a major force, has contributed more than 70% of the group's store count and revenue. However, the average unit price has dropped to 69 yuan, which is the first time the company has dropped to the 60-yuan price range since listing, also returning to the price level 7 years ago. In response to Sina Finance's inquiries, 9F Jiubaohui Group stated, 'Thank you for the media's attention. We are actively responding and adjusting to the changing market environment and emerging consumer trends.'