On the afternoon of July 6, during the 2024 World Artificial Intelligence Conference (WAIC 2024), Sina Technology interviewed Lu Tangjie, the Netease Fuxi AI technology leader, who said that AI technology can bring thousands of faces to the game experience. AI intelligent NPCs are also changing the monotonous experience of traditional game NPCs. Lu Tangjie said: 'Last year, we developed a gameplay called Da Song Tou Tiao in the NIS mobile game, which is somewhat similar to Toutiao today. The content inside is generated by AIGC technology, which will turn what happens to players and NPCs into newspaper headlines similar to forms, bringing users an immersive gaming experience.' He said that through AI technology, Netease can bring a more personalized experience in game content recommendation, game matching and other aspects. (Sina Technology)