Jefferies research report pointed out that after the weakening of demand was shown in May and June, China's sportswear brands' retail sales target for 2024 faces downward risks. Despite data adjustments according to this year's 618 promotion period, the overall demand for sportswear in June was still weaker than that in May. Factors such as consumer downgrading, inadequate product innovation, and ineffective Olympic marketing have all affected sales.
投行Jefferies：中国运动服装生产商面临需求疲软压力
Investment bank Jefferies: Chinese sportswear manufacturers are facing pressure from weak demand.
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