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京东重塑低价抓手 京喜模式大调整

jd.com revamps its low stock price strategy and adjusts the Jingxi model significantly.

Breakings ·  Jul 1 18:40
According to insiders close to JD, the fluctuating Jingxi business has undergone another change and is now called "Jingxi self-operated", which is seen as an important tool for JD to offer low stock price items. Currently, JD has begun aggressively recruiting in low-tier cities and has introduced a fully-managed mode for white-label merchants. In short, the merchants are responsible for production, while Jingxi handles operation, logistics, after-sales service, and takes a percentage of the commodity price difference. The above-mentioned sources also revealed that the business is led by Qi Ting, a JD veteran who has also been responsible for the all-channel business, and reports directly to JD Group CEO Xu Rong. The team has expanded to more than two hundred people, mainly composed of personnel from three departments: procurement and sales, marketing, and quality control, with procurement and sales accounting for more than two-thirds. Currently, the team is still rapidly expanding, and it is expected to reach more than 800 people by the end of this year. (36Kr Holdings)

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