On July 1st, some users on social media posted that Microsoft will be closing all its offline authorized stores nationwide, and only keeping its official website and JD.com flagship store. Some analysts pointed out that the reason for this move is that the company is making a "strategic adjustment" to its Surface devices globally, and that "the recognition of Surface by consumers in mainland China has been declining". A Microsoft spokesperson responded to the Interface News, saying that Microsoft is constantly evaluating its retail strategy to meet the ever-changing needs of our customers, and has decided to integrate its channels in the mainland China market. Customers can still obtain comprehensive consumer products and services from Microsoft through retail partners and Microsoft.com.
微软回应关闭中国市场所有线下授权门店: 已决定对中国大陆市场的渠道进行整合
Microsoft responds to the closure of all offline authorized stores in the Chinese market: it has decided to integrate channels in the mainland Chinese market.
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