On the afternoon of June 27th, Luzhou Laojiao's shareholder meeting for the year 2023 was held at the Luzhou Laojiao Command Center. Company General Manager Lin Feng stated that the sales of 38% Guojiao1573 are doing well because younger consumer groups such as those born in the 1990s and 2000s prefer low alcohol content, which is the result of consumer choice. Therefore, medium and low-alcohol content liquor is one of the future directions of the industry. Along with the preference of young people, the sales proportion of low-alcohol liquor of the company has significantly increased. Lin Feng revealed that ten years ago, the sales of 38% Guojiao1573 in the company were relatively small, but now it has increased to around 50%. (Mei Jing)
泸州老窖总经理林锋：低度国窖1573占比近半 将在潜力市场进行产品培育
Linfeng, General Manager of Luzhou Laojiao: Low-alcohol Guojiao 1573 accounts for nearly half, and product cultivation will be carried out in potential markets.
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