Kuaishou announced that it will become the short video and live streaming global strategy partner for the 2024 Saudi Arabia eSports World Cup. During the tournament, Kuaishou will live stream the gaming events of the eSports World Cup, as well as publish highlights, behind-the-scenes, player stories and other content through short videos on the platform. In addition, it will produce corresponding derivative activities and live stream content around the tournament brand, attract more users' attention to the event through more cross-border attempts, and present the brand image of the eSports World Cup to Chinese users. The 2024 Saudi Arabia eSports World Cup will be held from July 3 to August 25, 2024 in Riyadh, the capital of Saudi Arabia. This tournament offers the highest prize pool in the industry, with a total of up to 60 million US dollars in prize money. (Sina Technology)