On June 25, Poly won the AF040134 plot located south of Hedong Road in Liwan District, Guangzhou for a total price of approximately 699 million yuan at a floor price of 28,541 yuan/square meter. It is worth noting that Beike's sub-brand Beike Home made its debut in Guangzhou's land auction market for the first time in the bidding. Regarding the above news, Beike responded to the Securities Times reporter, saying that Beike Home is in the business exploration phase and is focusing on suitable project opportunities and cooperation opportunities in mainstream first- and second-tier cities. Beike Home is positioned not as a traditional real estate developer, but as a data-driven residential development service platform, with the aim of taking C2M (from consumer to manufacturer) as its core concept, working with partners and customers to build good products and services, and promoting the upgrading of the housing supply side.