"Sword of Pudong · 2024" special law enforcement action, recently focused on the special rectification of personal information rights and interests protection in the coffee consumption scenario. Recently, the Shanghai Cyberspace Administration and the Municipal Market Supervision Bureau have conducted popularization and compliance guidance for 24 chained coffee enterprises including Starbucks, Luckin Coffee, Manner Coffee, McCafe, Tims Tianhao Coffee, Nova Coffee, COSTA COFFEE, M Stand, Seesaw Coffee, niiice café, Peet's Coffee, and Coffee Day. In order to further strengthen the compliance awareness of coffee enterprises, effectively guide enterprises to fulfill the legal responsibilities of personal information processors, protect the personal information security of coffee consumers, and guarantee the quality of consumer experience services, the Shanghai Cyberspace Administration has sorted out six common illegal and irregular issues in this scenario based on the previous inspection results, and released them in two phases for analysis and guidance. Through case interpretation, it urges the effective implementation of relevant provisions of the "Personal Information Protection Law". (Shanghai Cyberspace WeChat Official Account)