On June 20, 2024, the 618 officially ended. Pop Mart's Tmall flagship store achieved over 120% YoY growth in transaction volume and won the top spot on the Tmall toy and Tmall trend toy list, also regaining the crown of the platform's major promotional category and ranking first on the Tmall toy list. Pop Mart's jd.com flagship store also topped the jd.com trend toy list.
天猫、京东公布618玩具榜单 泡泡玛特强势登顶
Tmall and jd.com released the 618 toy list, and Pop Mart topped the list with strong performance.
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