CITIC SEC research reports indicate that during the 2024 618 promotion, we expect the e-commerce large cap GMV to achieve low double-digit growth (+12% or so), continuing the positive trend since the beginning of the year and May. In terms of structure, it is determined that the growth center of the content e-commerce platform has shifted down, and the growth rate of the shelf e-commerce platform has rebounded slightly under active investment. On the platform side, we determine the sorting of core platform GMV growth rates during 618 promotion period: Douyin > PDD Holdings > Taobao > JD.com.
中信证券：预计618期间电商大盘GMV有望实现低双位数增长，延续年初及5月以来积极趋势
Citic Sec expects the GMV of the e-commerce large cap to achieve low double-digit growth during the 618 period, continuing the positive trend since the beginning of the year and May.
The translation is provided by third-party software.
The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.