Under the guidance of the Ministry of Commerce's Department of Circulation Industry Development, Beijing Municipal Bureau of Commerce, and China General Chamber of Commerce, the China Association of Small and Medium Enterprises and Douyin Life Service jointly launched the 2024 "Heartfelt Old Brand·Renewal Plan" in Beijing. The organizers announced the investment of billions of traffic resources, launching 5 measures including free operation support, establishment of a "Recommended Brand Ambassador" team, multiple online and offline activities, product rights certification, and public welfare subsidies to help old brands achieve product upgrades, sales growth and revitalize their old brands on Douyin. (36kr holdings)
抖音生活服务推出五大举措助力老字号焕新
Douyin's life service introduces five measures to help old brands renew.
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