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快手电商618战报:短视频挂车GMV同比增长66%

Kuaishou e-commerce 618 report: short video trailer GMV increased by 66% year-on-year.

Breakings ·  Jun 20 16:47
Kuaishou e-commerce has released its report on the 618 promotion period. From the perspective of operations, the general shelf field has become a new growth point for Kuaishou e-commerce's overall business. Data shows that from May 20th to June 18th, the platform's general shelf payment order volume increased by 65% year-on-year, while the general shelf payment users increased by 57% year-on-year; the search payment order volume increased by 55% year-on-year, while the search payment users increased by 58% year-on-year. Meanwhile, the transaction growth rate in the short video field continues to rise, with the platform's short video trailer GMV increasing by 66% year-on-year, and the short video trailer payment order volume increasing by 62% year-on-year. The data also shows that during the May 20th to June 18th activity period, the number of active merchants on the platform increased by 26% year-on-year, the number of active small and medium-sized merchants increased by 28% year-on-year, and the order volume of active small and medium-sized merchants increased by 25% year-on-year.

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