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招银国际:下半年游戏市场重新加速 行业中首选腾讯

CMB International: Game market to accelerate again in the second half of the year, Tencent is the preferred company in the industry.

Breakings ·  Jun 20 16:44
Zhaojin International released a report pointing out that in the second half of the year, multiple highly anticipated games will be launched, which are expected to drive the game market to accelerate again. Tencent is the first choice in the gaming industry, and its game revenue is expected to grow by 10% annually in the second half of the year. This is mainly due to the incremental revenue contribution of Dungeon & Fighter: Origin (DNF mobile game), as well as the continuous improvement in the operation and commercialization of overseas games. Based on its leading game research and development, operation and overseas expansion capabilities, Tencent is expected to maintain its leading position. The bank also bullish on NetEase's game business, estimating that its revenue will grow by 10% year-on-year in the second half of the year, mainly due to the contribution of new games such as Eternal Return mobile game, the gradual fading of the impact of some PC game adjustments, and the return of Blizzard games. In the short term, the bank is bullish on new games driving the recovery of Bilibili's mobile game business. After the pre-download of Three Kingdoms: Strategy for the Crown, it ranked among the top three in the iOS free list for three consecutive days, and ranked among the top five in the iOS bestseller list on the first day of its launch, which is expected to push Bilibili's gaming revenue growth better than expected.

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