On the afternoon of June 20th, Bilibili released its 618 closing report. Data shows that during the 618 period, Bilibili's GMV with goods increased by 146% YoY, and the total number of orders increased by 154% YoY. Among them, the clothing and accessories industry had the fastest YoY growth in GMV, reaching an increase of 382%. The data also shows that during the 618 period, the number of videos with goods increased by 359% YoY, the number of live broadcast sessions with goods increased by 141% YoY, and the number of participating UP hosts with goods increased by 143% YoY. The number of UP hosts with goods exceeding 10,000 brought a YoY growth of 236% in GMV. In addition, the advertising revenue from goods during the 618 period increased by 93% YoY, and the industry with the fastest growth came from e-commerce platform. During the 618 period, the number of customers advertising on Bilibili increased by 313% YoY. (Sina Technology)
B站618战报：带货GMV同比增长146%，带货带来广告收入同比增长93%
Bilibili 618 report: GMV of e-commerce sales increased by 146% YoY, advertising revenue from e-commerce sales increased by 93% YoY.
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