According to the latest report from Counterpoint Research, global VR headset shipments in Q1 of 2024 decreased by 29% year-on-year and 51% compared to the previous quarter. The specific shipment volume has not been disclosed. The report mentions that the seasonal impact of Black Friday promotions in North America and Singles' Day sales in China contribute to the drop compared to the previous quarter. Despite the release of Apple's Vision Pro headset, the global VR headset market remained weak in the first quarter of 2024. Meta's shipments have declined, and Sony and Pico are facing enormous inventory pressure. The enterprise VR market shows stronger resilience compared to the consumer market.
Counterpoint：苹果 Vision Pro 上市难掩市场颓势，2024Q1 全球 VR 头显出货量同比下降 29%
According to Counterpoint, the market downturn was hard to cover up by the release of Apple Vision Pro, with global VR headset shipments in Q1 of 2024 decreasing by 29% year-on-year. The specific shipment volume has not been disclosed, but the report ment
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