Bilibili's "618" e-commerce festival saw a YoY increase of 146% in GMV and 154% in overall order volume. E-commerce platforms, digital electronics, and home decor and furnishing are the top three industries with the highest growth rates for Bilibili's advertising revenue. During the promotion, the number of advertisers on Bilibili increased by over four times YoY, with the revenue from advertising for e-commerce platforms being 14 times that of the same period last year. (Star Daily)
“618”B站带货GMV增长146%
Bilibili's GMV for e-commerce during the 618 shopping festival increased by 146%.
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