During the 2024 Taobao Tmall 618 Shopping Festival held by Taotian Group, a subsidiary of Alibaba Group's China business, the transaction volume of 365 brands exceeded 100 million yuan, and the number of 88VIP members reached a new high. Tmall has always been the main battlefield for global brand transactions. As of midnight on June 19th, 365 brands on Tmall exceeded 100 million yuan in transaction volume during the 618 festival, and over 36,000 brands doubled their transaction volume. Among the brands with transactions exceeding 100 million yuan, Apple, Midea, Haier, Xiaomi, Maotai, Wuliangye Yibin, Huawei, Gree, Nike, and Genyimuyu and other brands firmly hold the Tmall 618 billion yuan club. During the 618 period, the number of new 88VIP members increased by more than 65% year-on-year. For brands such as Xiaomi, the cumulative transaction volume of 88VIP users has nearly doubled. As of the March quarter, the number of 88VIP members has exceeded 35 million.
淘宝天猫618：365个品牌成交额破亿元，88VIP会员规模创新高
Taobao Tmall 618: 365 brands achieved sales of over RMB 100 million and 88VIP member scale reached a new high.
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