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2023年我国网络表演(直播)行业市场规模2095亿元 同比增长5.15%

In 2023, the market size of China's internet performance (live streaming) industry was 209.5 billion yuan, a year-on-year increase of 5.15%.

Breakings ·  Jun 19 11:24
On June 19th, the 2024 China Network Performance (Live Broadcast and Short Video) Industry Annual Conference with the theme of "Renewing Live Ecological Revitalizes Cultural and Tourism Vitality" was held in Harbin, Heilongjiang Province. According to the "Development Report of China's Network Performance (Live Broadcast and Short Video) Industry (2023-2024)" released by the China Performance Industry Association, the market revenue of China's network performance (live broadcast) industry in 2023 reached 209.5 billion yuan, a year-on-year increase of 5.15% from 2022. The three comprehensive content platforms of Douyin, Kuaishou, and WeChat Video account for the advantages of their user base, with the most number of anchors, creators, and business volume, and are located in the forefront of the industry. Platforms such as Bilibili, YY, Momo, and Huya have different content and user orientation, and their business development is showing a good trend, with their business operation vitality highlighted. As of the end of 2023, the number of operating Internet cultural units with licenses as market entities has exceeded 15,000, with nearly 5,000 new additions in 2023. The live broadcast and short video industry has become a stable content and consumption channel for users and will be in a stable development trend in the long term. (Shanghai Securities News)

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