According to data, as of June 17, GMV in the TMall 618 Food and Fresh Industry increased nearly 50% YoY, with live streaming contributing a GMV growth rate of 261%. As of now, there have been 10 live streaming rooms with cumulative sales exceeding one hundred million yuan, 85 live streaming rooms with single-broadcast sales exceeding ten million yuan, and 52 fresh food live streaming rooms with cumulative sales exceeding one million yuan. Live streaming has become a new growth pole for the Taobao TMall Food and Fresh Industry. It is reported that the food and fresh industry live streaming on Taobao TMall has a very distinctive industry characteristic. Live streaming of alcohol, tea, durian and other subcategories and subcategory anchors have become an ecosystem of live streaming with high richness and good health, such as subcategories, broadcasts, and shopbroadcasts. It is also worth noting that brand shop broadcasting has found new growth drivers for branded food and fresh businesses. Data shows that this year's TMall 618 has achieved triple-digit growth YoY for brand shop broadcasting GMV for chains such as Burger King, Starbucks, and McDonald's.
天猫618食品生鲜行业强势爆发，GMV同比增长近50%，直播增速高达261%
The TMall 618 Food and Fresh Industry has exploded with a strong performance, with a YoY GMV growth of nearly 50% and a live streaming growth rate as high as 261%.
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