The e-commerce platform's "6.18" promotion is about to end this week, and live-streaming e-commerce is still the key battleground for major platforms and listed companies during this year's "6.18" promotion. In addition to the three major e-commerce platforms, Taotian, JD.com, and PDD Holdings, platforms such as Douyin, Kuaishou, Xiaohongshu, Meituan, and Ctrip have also increased their investment in live-streaming sales during this year's "6.18" promotion. The three major live-streaming e-commerce companies, Foshan Yowant Technology, East Buy, and Jiaoge Pengyou, have also further increased their resource investment, and the trend of diversity is becoming more and more obvious, with different performances among each company. Although e-commerce platforms, top anchors, and merchants all exclaimed that this year is the "most difficult "6.18" in history," according to industry insiders' analysis, based on limited information and data, the growth of live-streaming sales during this year's "6.18" promotion still exceeded expectations, and the growth rate should also surpass the year-on-year growth rate of last year. (Securities Times)