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大摩:网易《梦幻西游》系统调整后影响负面,维持"与大市同步"评级

Damo: NetEase's “Dream Journey to the West” system had a negative impact after the adjustment, maintaining the “Synchronize with the Big Market” rating

Breakings ·  Jun 18 15:49

According to Morgan Stanley, it was discovered from a channel survey that visited veteran players (over 20 years of experience)$NetEase (NTES.US)$/$NTES-S (09999.HK)$System adjustments were made to the computer version of “Dream West Journey” on the 21st of last month, causing the game to fall into a negative spiral, causing its virtual currency to depreciate. The report blamed the devaluation of virtual currency on blocking the system to restrict transactions of high-value game projects, reducing the liquidity of the in-game market, causing many studios and merchants to withdraw from the game, further damaging the sentiment of loyal players. Based on a significant portion of players earning revenue from games, the value of virtual currency reflects the health of the gaming ecosystem. The adjustments led to a decline in all four categories of revenue, including the closure of the “Dream Journey to the West” Pocket Edition to reduce project supply and sales; the impact on in-game market commission income; a reduction in game time card consumption; and in-game apparel transactions. Based on limited tracking data, the bank did not expect market consensus predictions to reflect events until the second-quarter results were announced in August. The bank currently assumes that the stock's profit will remain the same year on year. Currently, the 13.5 times price-earnings ratio is not attractive enough. It maintains a “in sync with the market” rating. The ADR target price is 100 US dollars.

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